Contents
The book attempts to address the following questions
- What is innovation?
- Is innovation about ideation only?
- We have established NPD/ R&D methods. Hence, do we need innovation methods?
- We are already innovating. Why do anything more?
- Can Innovation be an acquired skill?
- Should we have a separate innovation team? If so, what should be their role?
- Should innovation aim to find a few big bets? Or work on many small bets?
- What is institutionalising?
- Can innovation be done methodically?
- We hear about so many methods/ approaches to innovation. Which one should we adopt?
- We don't have enough time to manage our regular tasks. How do we find time for innovation?
- Should only a few or everyone in the organisation innovate?
- Who should lead the journey, and how should the rest of the organisation be structured?
- How long to continue ideating? We need to implement the ideas too!
It also includes Recommended Good Practices, Guiding Principles, and two Case Stories
Endorsements
From people who have been a part of these experiences